Market & channel selection.
Which countries first, through which channels, at which price?
- Country prioritisation (often starting with one or two markets)
- Competitor and price-point mapping
- Channel recommendation
Take your brand to Europe, without the guesswork.
Europe is a single market for trade rules but not for buyers. We help Indian brands pick the right first countries and channels, meet EU requirements and build relationships with European partners, with a team based in Stockholm.
Why Europe, and why it's hard
The opportunity
- High purchasing power.
- Strong demand for authentic, well-made and sustainable products.
- One set of EU product rules across 27 member states.
- Established retail, distribution and trade-fair ecosystems.
The friction
- Different languages, buyers and price expectations in each country.
- Strict product safety, chemical and labelling rules.
- Buyers who expect European-standard service and reliable delivery.
- Distance from decision-makers.
We close that distance from Stockholm.
Who it's for.
- FMCG
- Fashion & textiles
- Beauty & personal care
- Home & design
- Food & beverage
- Lifestyle
- Apps & SaaS
- Consumer electronics
- Health & wellness
- Sports & outdoors
- Pet care
- Kids & toys
Established Indian brands and manufacturers with export-ready products and the capacity to serve European buyers.
What we handle
Retail & distribution partners.
Credible importers, distributors, agents and retail buyers, identified and approached.
- Partner shortlists
- Introductions and follow-up
- Terms and onboarding support
E-commerce in Europe.
Marketplaces, D2C and EU fulfilment built around European customer expectations.
- Marketplace selection (e.g. Amazon EU stores, Zalando, bol.com, Otto, depending on category)
- EU warehousing and returns
- Payments, VAT and IOSS considerations
Compliance & certification.
EU requirements identified early, with the right specialists coordinated.
- CE marking where applicable, REACH and CLP for chemicals
- General Product Safety Regulation (GPSR), and for cosmetics a Responsible Person and CPNP notification
- Textile, food and packaging labelling, EPR registrations and EORI
Brand localisation & marketing.
Positioning and content adapted for European buyers, keeping the Indian story that makes you distinctive.
- Positioning and pricing
- Sales material and catalogues
- Launch communication
Trade shows & representation.
On-ground presence at fairs, buyer meetings and day-to-day representation.
- Trade fair selection and preparation (e.g. Ambiente in Frankfurt, Maison&Objet in Paris, Formex in Stockholm, depending on category)
- Buyer meetings and follow-up
- Ongoing European representation
Routes to market
| Route | Speed to market | Control | Typical first step |
|---|---|---|---|
| Marketplaces | Fast | Medium | EU marketplace setup with fulfilment and compliance |
| Importer or distributor | Medium | Lower | Partner shortlist and terms |
| Agent and retail buyers | Medium | Medium | Trade fair and buyer outreach |
| Own EU entity or office | Slower | Highest | Entity choice, often after traction |
Most brands combine routes. Pre-entry tells you which combination fits your category.
How it works
- 01
Assess
2–3 weeks
Validate demand, pricing, positioning and practical barriers before committing resources.
- 02
Plan
3–4 weeks
Build the market, channel, compliance and launch plan around your actual readiness.
- 03
Connect
Ongoing introductions
Meet relevant distributors, retailers, suppliers and specialists through qualified introductions.
- 04
Grow
On-ground partnership
Keep momentum with local representation, channel management and hands-on execution.
Packages for Europe
Europe Pre-entry
Market fit, competitors, pricing direction and compliance gaps, in a clear opportunity report. For brands that want certainty before committing.
Tailored quote after a free callDiscuss ↗
Europe Access
Channel mapping, localisation, a market-access plan and introductions to verified partners. For brands ready to act.
Tailored quote after a free callDiscuss ↗
Europe Growth Partner
Ongoing representation across distributors, retail, e-commerce and compliance. Your local office without the overhead.
Tailored quote after a free callDiscuss ↗
Do the mathsIllustration, not a forecast
What if 0.1 % of the population bought?
Market you are entering
0.001 %0.01 %0.1 %1 %10 %
Purchases per customer per year
Revenue per year€68.6M
€68,600,000
1,400,000 customers × €49 × 1 per year
A simple illustration based on population alone. Your real market depends on category, price point, income segment and channels. Measuring that is exactly what a Pre-entry assessment does.
Get a real estimate for your categoryYour customers1 dot ≈ 583,000 people
FAQ
Should we launch across the whole EU at once?
Usually not. Rules are shared, but buyers and channels are local. We prioritise one or two strong first markets.
Which compliance applies to our product?
It depends on category. We map the requirements, such as product safety, chemicals, labelling and packaging, before any outreach.
Do we need an EU company?
Not to start. Importers, distributors or marketplace setups can work first. An entity often makes sense after traction.
Can you represent us at trade fairs?
Yes. Preparation, on-site presence, buyer meetings and structured follow-up can be part of Access or Growth Partner.
How do European buyers evaluate a new supplier?
On product quality, compliance documents, reliable lead times and responsiveness. We help you prepare all four.
Who will we work with day to day?
Johannes and the DoorsOpen team in Stockholm, with specialist partners for certification, legal and logistics when needed.